S1E29 | What You Should Know About the Difference between a Brand Strategist and Branding Designer!

by Mar 1, 2019Brand Ya Flava Podcast, Flavaisms of Business0 comments

S1E29 | What You Should Know About the Difference between a Brand Strategist and Branding Designer!

 📸Credit: CreateHerStock- Images for Women of Color 

One of the biggest questions I get from interested ladies in my DM’s are what exactly do I do? Well, I’m a branding strategist and designer. But, that leads to other questions because… real talk… the branding world in entrepreneurship is unclear. There are graphic designers, branding designers, branding strategist, branding coaches, branding this, that and the other and even mentioning it here is making my head hurt.

So for this episode, I’m going to clear all of this shite up once and for all!

We are going to get into a mini-class about what you should know about the difference between a branding strategist and branding designer – and also when you should hire either one or even have a person that does both which will save you time, money and stress!

 

The Biggest Takeaways from This Episode

  • By definition, a strategy is a plan, method or series of maneuvers for obtaining a specific goal or result.  Therefore in our case of entrepreneurship, a brand strategist would be responsible for assisting in developing a measurable plan or method that creates an engaging brand for your business.
  • A designer is a person who creates the sketches, drawings, plans or work to be executed to form the structure of something to be used or appreciated. Therefore, a branding designer creates the drawings, plans or brand method so that your brand’s structure can be seen and used visually and also appreciated.
  • Both go hand in hand — having one is good. Having both is better

 

Class Recap

Strategy 1:  If you’re trying to figure out how to get your special, niche audience and how to put your brand’s message out there, you’ll need a branding strategist. (If you’re unclear about what a niche is or how to get it, tune in next week’s episode!) 

Strategy 2: If you’re trying to get your brand’s message to be seen clearly and consistently through engaging content, you’ll need a branding designer.

Strategy 3: If you need both things, hire someone that does both and make sure they are specific in your audience’s needs or your industry.

Resources from This Episode

A Flava Note

Thank you so much for listening and reading I truly appreciate it.  I started this podcast because I’ve had so much to say and share about branding, especially as it concerns cultural branding for Women of Color. Also, I want to feature women of color whose brands are just starting in the entrepreneurial game but are rockin’ it out with their brands.

If you enjoyed this episode and my podcast in general, I would dance at your wedding if you can hit me up with an honest review and rating on Anchor,  iTunes, Spotify, –whichever one you use to listen. It will help more women of color discover the show but also helps me know that I’m helping you as well.

If you’re a woman of color or a person who adores our Flava and you’re interested in being a guest on my podcast, hit me up at lauren@brandyaflava.com.

Thank you again!

Lauren V | Brand Ya Flava

S1E1- Your Logo Ain’t That Important!

This is something I see over and over again from Facebook group after Facebook group and it literally irks me! I’ll explain from a designer’s perspective why it’s a BIG issue for your brand and tell you why your logo ain’t that important! Find out what’s really important for your brand.

You’se human before the brand! Orgin Book Review Part I S1E2

You'se Human Before the Brand! Brand Ya Flava Podcast Season 1: Episode 2   De Back Story There’s a serious issue when it comes to us as...

What a Logo is Really Is! Origin Book Review Part II S1E3

  What a Logo Really Is! Brand Ya Flava Podcast Season 1: Episode 3   De Back Story As we get started in our new businesses, we can get...

S1E4 Hiding in Our Brands

Hiding in Our Brands - Brand Ya Flava Podcast S1E4 Brand Ya Flava Podcast Season 1: Episode 4   De Back Story I read an article where CNN...

S1E5 What is Brand Ya Flava?

S1E5 | What is Brand Ya Flava? At first glance, especially going on my website –brandyaflava.com, you would have no idea what Brand Ya Flava is. Or...

S1E6 The Difference between Branding, Marketing & Advertising

  S1E6 |The Difference between Branding, Marketing & Advertising #Realtalk, most of what I learned about branding, marketing, and...

S1E7 Using Your Sixth Sense to Boost Your Branding

S1E7 | Using Your Sixth Sense to Boost Your Branding Blog Cover and Pinterest Photo Credit: Photo by Autumn Goodman on Unsplash In the online space,...

S1E8 – Are You the Face or Heart of Your Brand?

  S1E8 | Are You the Face or Heart of Your Brand? One question that comes up in the Black entrepreneurial arena is whether we should be the...

S1E11 | How to Create Your Brand Story

Telling your brand story tells your audience why you matter. In this episode, I teach 3 ways on how to create your brand story.

S1E9 – The Queen of Soul & Branding

  S1E5 | What is Brand Ya Flava? There’s something to be said when you are called the QUEEN of Soul.  Not necessarily the King, which is an...

Learn About The Power Your Hold for Your Brand

Learning your Brand’s ‘Flava’ or your brand’s personality is the key to unlocking the power of your brand through messaging and attracting the audience that will love your business to success! Take this quiz to find out what’s your Brand Flava!

Facebook Comments