S1E1- Your Logo Ain’t That Important!Jun 1, 2018Brand Ya Flava Podcast </div> </div> <!-- .et_pb_code --> </div> <!-- .et_pb_column --> </div> <!-- .et_pb_row --><div class="et_pb_row et_pb_row_1"> <div class="et_pb_column et_pb_column_4_4 et_pb_column_1 et_pb_css_mix_blend_mode_passthrough et-last-child"> <div class="et_pb_module et_pb_text et_pb_text_0 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"><h1>Your Logo Ain’t That Important</h1> <h3>Brand Ya Flava Podcast Season 1: Episode 1</h3> <p> </p> <h1>De Back Story</h1> <p>This is something I see over and over again from Facebook groups after Facebook groups and it literally “crawls my blood” every time I see it. There’s so much more to focus on in your brand than this regularly post that pops up literally every day… yes, it’s the dreaded logo post.</p> <p>This post comes up Every. Single. Daggone. Everlasting. Day. I guarantee you. And usually, it starts out with the best introduction: “Help me choose my logo, A or B?” Yep, that’s it. Nothing else.</p> <p>I’ll explain from a designer’s perspective why it’s a BIG issue for your brand and how you can really maximize your logo to have the effect you seek for your brand.</p> <h1>De Nitty Gritty of the Episode</h1> <p>Apparently, many of us starting out in our business have the ability because of social media to reach out to others for inspiration and guidance to make our business successful.</p> <p>[1:19] However, this also means many of us (because we haven’t been taught otherwise –which is okay) go into our Facebook groups to ask the dreaded question that is asked almost daily:</p> <p> </p> <p>[1:50] “Which one; Logo A or Logo B?” (Or C D F G… could be the entire alphabet if they had the chance to)” And with nothing else! There’s no other information. Nothing else!</p> <p> </p> <p>This can bring harm to your brand because of the following ways:</p> <ol> <li>When you’re asking people in a Facebook group about your logo and they have nothing to do with your target audience, they can give you misinformation or lead your logo astray from the meaning. [ 3:04]</li> <li>You offer no other information about who you are, what you do or what’s your message behind the brand. [4:14]</li> <li>Your About Page on your website isn’t clearly defined about what you do, why you do it and how it will benefit your audience [5:22]</li> <li>We’re not learning about your brand messaging which makes it confusing to research about you [6:30]</li> </ol> <p>Your logo is actually a written or graphic manifestation or code of your brand’s message. <span class='bctt-click-to-tweet'><span class='bctt-ctt-text'><a href='https://twitter.com/intent/tweet?url=https%3A%2F%2Fbrandyaflava.com%2Fshow-1%2F&text=Your%20logo%20is%20actually%20a%20written%20or%20graphic%20manifestation%20or%20code%20of%20your%20brand%E2%80%99s%20message.%20&related' target='_blank'rel="noopener noreferrer">Your logo is actually a written or graphic manifestation or code of your brand’s message. </a></span><a href='https://twitter.com/intent/tweet?url=https%3A%2F%2Fbrandyaflava.com%2Fshow-1%2F&text=Your%20logo%20is%20actually%20a%20written%20or%20graphic%20manifestation%20or%20code%20of%20your%20brand%E2%80%99s%20message.%20&related' target='_blank' class='bctt-ctt-btn'rel="noopener noreferrer">Click To Tweet</a></span></p> <p>Your logo is not necessarily a literal manifestation of your brand’s message, but it does reflect the customs, values, and culture of your brand. It does have its importance in terms of identifying your brand; however, it is not as important as it used to be – people will mainly remember you for your brand’s experience than they would remember your logo. [10:00]</p> <p>The key to making your logo stand out or your branding is feeling the message behind your logo. <span class='bctt-click-to-tweet'><span class='bctt-ctt-text'><a href='https://twitter.com/intent/tweet?url=https%3A%2F%2Fbrandyaflava.com%2Fshow-1%2F&text=The%20key%20to%20making%20your%20logo%20stand%20out%20or%20your%20branding%20is%20feeling%20the%20message%20behind%20your%20logo.%20&related' target='_blank'rel="noopener noreferrer">The key to making your logo stand out or your branding is feeling the message behind your logo. </a></span><a href='https://twitter.com/intent/tweet?url=https%3A%2F%2Fbrandyaflava.com%2Fshow-1%2F&text=The%20key%20to%20making%20your%20logo%20stand%20out%20or%20your%20branding%20is%20feeling%20the%20message%20behind%20your%20logo.%20&related' target='_blank' class='bctt-ctt-btn'rel="noopener noreferrer">Click To Tweet</a></span></p> <p>Thanks for tuning in and I’ll check you on the next episode.</p> <p><img data-attachment-id="3693" data-permalink="https://brandyaflava.com/show-4/email-signature-2018/" data-orig-file="https://i0.wp.com/brandyaflava.com/wp-content/uploads/2018/06/email-signature-2018.png?fit=380%2C150&ssl=1" data-orig-size="380,150" data-comments-opened="1" data-image-meta="{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"0"}" data-image-title="Lauren V | Brand Ya Flava" data-image-description="" data-medium-file="https://i0.wp.com/brandyaflava.com/wp-content/uploads/2018/06/email-signature-2018.png?fit=300%2C118&ssl=1" data-large-file="https://i0.wp.com/brandyaflava.com/wp-content/uploads/2018/06/email-signature-2018.png?fit=380%2C150&ssl=1" loading="lazy" class="wp-image-3693 alignnone size-full" src="https://i0.wp.com/brandyaflava.com/wp-content/uploads/2018/06/email-signature-2018.png?resize=215%2C85" alt="Lauren V | Brand Ya Flava " width="215" height="85" srcset="https://i0.wp.com/brandyaflava.com/wp-content/uploads/2018/06/email-signature-2018.png?w=380&ssl=1 380w, https://i0.wp.com/brandyaflava.com/wp-content/uploads/2018/06/email-signature-2018.png?resize=300%2C118&ssl=1 300w" sizes="(max-width: 215px) 100vw, 215px" data-recalc-dims="1" /></div> </div> <!-- .et_pb_text --> </div> <!-- .et_pb_column --> </div> <!-- .et_pb_row --> </div> <!-- .et_pb_section --><div class="et_pb_section et_pb_section_2 et_pb_with_background et_section_regular" > <div class="et_pb_row et_pb_row_2"> <div class="et_pb_column et_pb_column_4_4 et_pb_column_2 et_pb_css_mix_blend_mode_passthrough et-last-child"> <div class="et_pb_module et_pb_cta_0 et_pb_promo et_pb_text_align_left et_pb_bg_layout_light et_pb_no_bg"> <div class="et_pb_promo_description"><h2 class="et_pb_module_header">Want to Learn How to Make Your Logo Stand Out?</h2><div> Your brand’s message and customer’s experience will help your logo to be seen and heard! Want to know how to do it? Take my quiz to find out what your brand’s message is and how to use your personality to make your brand shine!</div></div> <div class="et_pb_button_wrapper"><a class="et_pb_button et_pb_promo_button" href="https://brandyaflava.com">Take the Quiz! </a></div> </div> </div> <!-- .et_pb_column --> </div> <!-- .et_pb_row --> </div> <!-- .et_pb_section --> </div><!-- .et_builder_inner_content --> </div><!-- .et-l --> </div><!-- #et-boc --> <div class="sharedaddy sd-sharing-enabled"><div class="robots-nocontent sd-block sd-social sd-social-icon sd-sharing"><h3 class="sd-title">Share this:</h3><div class="sd-content"><ul><li class="share-facebook"><a rel="nofollow noopener noreferrer" data-shared="sharing-facebook-3518" class="share-facebook sd-button share-icon no-text" href="https://brandyaflava.com/show-1/?share=facebook" target="_blank" title="Click to share on Facebook"><span></span><span class="sharing-screen-reader-text">Click to share on Facebook (Opens in new window)</span></a></li><li class="share-pinterest"><a rel="nofollow noopener noreferrer" data-shared="sharing-pinterest-3518" class="share-pinterest sd-button share-icon no-text" href="https://brandyaflava.com/show-1/?share=pinterest" target="_blank" title="Click to share on Pinterest"><span></span><span class="sharing-screen-reader-text">Click to share on Pinterest (Opens in new window)</span></a></li><li class="share-end"></li></ul></div></div></div> <div id='jp-relatedposts' class='jp-relatedposts' > <h3 class="jp-relatedposts-headline"><em>Related</em></h3> </div><div class='heateorFfcClear'></div><div style='width:100%;text-align:left;' class='heateor_ffc_facebook_comments'><h4 class='heateor_ffc_facebook_comments_title' style='padding:10px;font-family:Arial,Helvetica Neue,Helvetica,sans-serif;' >Facebook Comments</h4><script type="text/javascript">!function(e,n,t){var o,c=e.getElementsByTagName(n)[0];e.getElementById(t)||(o=e.createElement(n),o.id=t,o.src="//connect.facebook.net/en_US/sdk.js#xfbml=1&version=v10.0",c.parentNode.insertBefore(o,c))}(document,"script","facebook-jssdk");</script><div class="fb-comments" data-href="https://brandyaflava.com/show-1/" data-colorscheme="light" data-numposts="" data-width="100%" data-order-by="social" ></div></div><div class='heateorFfcClear'></div> </div> <!-- .entry-content --> <div class="et_post_meta_wrapper"> </div> <!-- .et_post_meta_wrapper --> </article> <!-- .et_pb_post --> </div> <!-- #left-area --> </div> <!-- #content-area --> </div> <!-- .container --> </div> <!-- #main-content --> <footer id="main-footer"> <div id="et-footer-nav"> <div class="container"> <ul id="menu-policy-menu" class="bottom-nav"><li id="menu-item-3542" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-privacy-policy menu-item-3542"><a href="https://brandyaflava.com/privacy-policy/">Privacy Policy</a></li> <li id="menu-item-3541" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-3541"><a href="https://brandyaflava.com/termsofservice/">Terms of Service</a></li> </ul> </div> </div> <!-- #et-footer-nav --> <div id="footer-bottom"> <div class="container clearfix"> <ul class="et-social-icons"> <li class="et-social-icon et-social-facebook"> <a href="https://www.facebook.com/brandyaflava/" class="icon"> <span>Facebook</span> </a> </li> <li class="et-social-icon et-social-twitter"> <a href="#" class="icon"> <span>Twitter</span> </a> </li> <li class="et-social-icon et-social-rss"> <a href="https://brandyaflava.com/feed/" class="icon"> <span>RSS</span> </a> </li> </ul><div id="footer-info">© 2020 LV Visionary Enterprises, LLC. | Design By Brand Ya Flava-Lauren Varlack </div> </div> <!-- .container --> </div> </footer> <!-- #main-footer --> </div> <!-- #et-main-area --> </div> <!-- #page-container --> <div class="jp-carousel-wrap jp-carousel-transitions" itemscope itemtype="https://schema.org/ImageGallery" style="display: none;"> <div class="jp-carousel-overlay"></div> <div class="jp-carousel"></div> <div class="jp-carousel-fadeaway"></div> <div class="jp-carousel-info"> <div class="jp-carousel-photo-info"> <h2 class="jp-carousel-caption" itemprop="caption description"></h2> </div> <div class="jp-carousel-info-columns"> <div class="jp-carousel-left-column-wrapper"> <div class="jp-carousel-titleanddesc"></div> <!-- Intentional duplicate --> <div class="jp-carousel-photo-info"> <h2 class="jp-carousel-caption" itemprop="caption description"></h2> </div> <div id="jp-carousel-comment-form-container"> <form id="jp-carousel-comment-form"> <label for="jp-carousel-comment-form-comment-field" class="screen-reader-text">Write a Comment...</label> <textarea name="comment" class="jp-carousel-comment-form-field jp-carousel-comment-form-textarea" id="jp-carousel-comment-form-comment-field" placeholder="Write a Comment..." ></textarea> <div id="jp-carousel-comment-form-submit-and-info-wrapper"> <div id="jp-carousel-comment-form-commenting-as"> <fieldset> <label for="jp-carousel-comment-form-email-field">Email (Required)</label> <input type="text" name="email" class="jp-carousel-comment-form-field jp-carousel-comment-form-text-field" id="jp-carousel-comment-form-email-field" /> </fieldset> <fieldset> <label for="jp-carousel-comment-form-author-field">Name (Required)</label> <input type="text" name="author" class="jp-carousel-comment-form-field jp-carousel-comment-form-text-field" id="jp-carousel-comment-form-author-field" /> </fieldset> <fieldset> <label for="jp-carousel-comment-form-url-field">Website</label> <input type="text" name="url" class="jp-carousel-comment-form-field jp-carousel-comment-form-text-field" id="jp-carousel-comment-form-url-field" /> </fieldset> </div> <input type="submit" name="submit" class="jp-carousel-comment-form-button" id="jp-carousel-comment-form-button-submit" value="Post Comment" /> <span id="jp-carousel-comment-form-spinner"> </span> <div id="jp-carousel-comment-post-results"></div> </div> </form> </div> <div class="jp-carousel-comments"></div> <div id="jp-carousel-comments-loading"> <span>Loading Comments...</span> </div> </div> <div class="jp-carousel-image-meta"> <div class="jp-carousel-buttons"> <a class="jp-carousel-commentlink" href="#">Comment</a> </div> <ul class="jp-carousel-image-exif" style="display: none;"></ul> <a class="jp-carousel-image-download" style="display: none;"></a> <div class="jp-carousel-image-map" style="display: none;"></div> </div> </div> </div> <div class="jp-carousel-next-button" style="display: none;"> <span></span> </div> <div class="jp-carousel-previous-button" style="display: none;"> <span></span> </div> <div class="jp-carousel-close-hint"><span>×</span></div> </div> <script type="text/javascript"> window.WPCOM_sharing_counts = {"https:\/\/brandyaflava.com\/show-1\/":3518}; </script> <link rel='stylesheet' id='et-gf-open-sans-css' href='https://fonts.googleapis.com/css?family=Open+Sans%3A400%2C700&ver=1.3.12' type='text/css' media='all' /> <script type='text/javascript' src='https://brandyaflava.com/wp-content/plugins/jetpack/_inc/build/photon/photon.min.js?ver=20191001' id='jetpack-photon-js'></script> <script type='text/javascript' src='https://brandyaflava.com/wp-includes/js/jquery/ui/effect.min.js?ver=1.12.1' id='jquery-effects-core-js'></script> <script type='text/javascript' id='divi-custom-script-js-extra'> /* <![CDATA[ */ var DIVI = {"item_count":"%d Item","items_count":"%d Items"}; var et_shortcodes_strings = {"previous":"Previous","next":"Next"}; var et_pb_custom = {"ajaxurl":"https:\/\/brandyaflava.com\/wp-admin\/admin-ajax.php","images_uri":"https:\/\/brandyaflava.com\/wp-content\/themes\/Divi\/images","builder_images_uri":"https:\/\/brandyaflava.com\/wp-content\/themes\/Divi\/includes\/builder\/images","et_frontend_nonce":"d8baf2f87c","subscription_failed":"Please, check the fields below to make sure you entered the correct information.","et_ab_log_nonce":"c87a72e208","fill_message":"Please, fill in the following fields:","contact_error_message":"Please, fix the following errors:","invalid":"Invalid email","captcha":"Captcha","prev":"Prev","previous":"Previous","next":"Next","wrong_captcha":"You entered the wrong number in captcha.","wrong_checkbox":"Checkbox","ignore_waypoints":"no","is_divi_theme_used":"1","widget_search_selector":".widget_search","ab_tests":[],"is_ab_testing_active":"","page_id":"3518","unique_test_id":"","ab_bounce_rate":"5","is_cache_plugin_active":"yes","is_shortcode_tracking":"","tinymce_uri":""}; var et_builder_utils_params = {"condition":{"diviTheme":true,"extraTheme":false},"scrollLocations":["app","top"],"builderScrollLocations":{"desktop":"app","tablet":"app","phone":"app"},"onloadScrollLocation":"app","builderType":"fe"}; var et_frontend_scripts = {"builderCssContainerPrefix":"#et-boc","builderCssLayoutPrefix":"#et-boc .et-l"}; var et_pb_box_shadow_elements = []; var et_pb_motion_elements = {"desktop":[],"tablet":[],"phone":[]}; var et_pb_sticky_elements = []; /* ]]> */ </script> <script type='text/javascript' src='https://brandyaflava.com/wp-content/themes/Divi/js/custom.unified.js?ver=4.9.4' id='divi-custom-script-js'></script> <script type='text/javascript' src='https://brandyaflava.com/wp-content/themes/Divi/core/admin/js/common.js?ver=4.9.4' id='et-core-common-js'></script> <script type='text/javascript' id='fca_pc_client_js-js-extra'> /* <![CDATA[ */ var fcaPcEvents = []; var fcaPcDebug = {"debug":""}; var fcaPcPost = {"title":"S1E1- Your Logo Ain't That Important!","type":"post","id":"3518","categories":["Brand Ya Flava Podcast"],"utm_support":"","user_parameters":"","edd_delay":"0","woo_delay":"0","edd_enabled":"","woo_enabled":"","video_enabled":""}; /* ]]> */ </script> <script type='text/javascript' src='https://brandyaflava.com/wp-content/plugins/facebook-conversion-pixel/pixel-cat.min.js?ver=2.5.6' id='fca_pc_client_js-js'></script> <script type='text/javascript' src='https://brandyaflava.com/wp-content/plugins/facebook-conversion-pixel/video.compiled.js?ver=5.7.1' id='fca_pc_video_js-js'></script> <script type='text/javascript' src='https://brandyaflava.com/wp-includes/js/wp-embed.min.js?ver=5.7.1' id='wp-embed-js'></script> <script type='text/javascript' id='jetpack-carousel-js-extra'> /* <![CDATA[ */ var jetpackCarouselStrings = {"widths":[370,700,1000,1200,1400,2000],"is_logged_in":"","lang":"en","ajaxurl":"https:\/\/brandyaflava.com\/wp-admin\/admin-ajax.php","nonce":"621affc94a","display_exif":"1","display_comments":"1","display_geo":"1","single_image_gallery":"1","single_image_gallery_media_file":"","background_color":"black","comment":"Comment","post_comment":"Post Comment","write_comment":"Write a Comment...","loading_comments":"Loading Comments...","download_original":"View full size <span class=\"photo-size\">{0}<span class=\"photo-size-times\">\u00d7<\/span>{1}<\/span>","no_comment_text":"Please be sure to submit some text with your comment.","no_comment_email":"Please provide an email address to comment.","no_comment_author":"Please provide your name to comment.","comment_post_error":"Sorry, but there was an error posting your comment. Please try again later.","comment_approved":"Your comment was approved.","comment_unapproved":"Your comment is in moderation.","camera":"Camera","aperture":"Aperture","shutter_speed":"Shutter Speed","focal_length":"Focal Length","copyright":"Copyright","comment_registration":"0","require_name_email":"1","login_url":"https:\/\/brandyaflava.com\/wp-login.php?redirect_to=https%3A%2F%2Fbrandyaflava.com%2Fshow-1%2F","blog_id":"1","meta_data":["camera","aperture","shutter_speed","focal_length","copyright"]}; /* ]]> */ </script> <script type='text/javascript' src='https://brandyaflava.com/wp-content/plugins/jetpack/_inc/build/carousel/jetpack-carousel.min.js?ver=9.7' id='jetpack-carousel-js'></script> <script type='text/javascript' id='sharing-js-js-extra'> /* <![CDATA[ */ var sharing_js_options = {"lang":"en","counts":"1","is_stats_active":"1"}; /* ]]> */ </script> <script type='text/javascript' src='https://brandyaflava.com/wp-content/plugins/jetpack/_inc/build/sharedaddy/sharing.min.js?ver=9.7' id='sharing-js-js'></script> <script type='text/javascript' id='sharing-js-js-after'> var windowOpen; ( function () { function matches( el, sel ) { return !! ( el.matches && el.matches( sel ) || el.msMatchesSelector && el.msMatchesSelector( sel ) ); } document.body.addEventListener( 'click', function ( event ) { if ( ! event.target ) { return; } var el; if ( matches( event.target, 'a.share-facebook' ) ) { el = event.target; } else if ( event.target.parentNode && matches( event.target.parentNode, 'a.share-facebook' ) ) { el = event.target.parentNode; } if ( el ) { event.preventDefault(); // If there's another sharing window open, close it. if ( typeof windowOpen !== 'undefined' ) { windowOpen.close(); } windowOpen = window.open( el.getAttribute( 'href' ), 'wpcomfacebook', 'menubar=1,resizable=1,width=600,height=400' ); return false; } } ); } )(); </script> <script src='https://stats.wp.com/e-202119.js' defer></script> <script> _stq = window._stq || []; _stq.push([ 'view', {v:'ext',j:'1:9.7',blog:'139776093',post:'3518',tz:'0',srv:'brandyaflava.com'} ]); _stq.push([ 'clickTrackerInit', '139776093', '3518' ]); </script> </body> </html>
