S1E1- Your Logo Ain’t That Important!Jun 1, 2018Brand Ya Flava Podcast </div> </div> <!-- .et_pb_code --> </div> <!-- .et_pb_column --> </div> <!-- .et_pb_row --><div class="et_pb_row et_pb_row_1"> <div class="et_pb_column et_pb_column_4_4 et_pb_column_1 et_pb_css_mix_blend_mode_passthrough et-last-child"> <div class="et_pb_module et_pb_text et_pb_text_0 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"><h1>Your Logo Ain’t That Important</h1> <h3>Brand Ya Flava Podcast Season 1: Episode 1</h3> <p> </p> <h1>De Back Story</h1> <p>This is something I see over and over again from Facebook groups after Facebook groups and it literally “crawls my blood” every time I see it. There’s so much more to focus on in your brand than this regularly post that pops up literally every day… yes, it’s the dreaded logo post.</p> <p>This post comes up Every. Single. Daggone. Everlasting. Day. I guarantee you. And usually, it starts out with the best introduction: “Help me choose my logo, A or B?” Yep, that’s it. Nothing else.</p> <p>I’ll explain from a designer’s perspective why it’s a BIG issue for your brand and how you can really maximize your logo to have the effect you seek for your brand.</p> <h1>De Nitty Gritty of the Episode</h1> <p>Apparently, many of us starting out in our business have the ability because of social media to reach out to others for inspiration and guidance to make our business successful.</p> <p>[1:19] However, this also means many of us (because we haven’t been taught otherwise –which is okay) go into our Facebook groups to ask the dreaded question that is asked almost daily:</p> <p> </p> <p>[1:50] “Which one; Logo A or Logo B?” (Or C D F G… could be the entire alphabet if they had the chance to)” And with nothing else! There’s no other information. Nothing else!</p> <p> </p> <p>This can bring harm to your brand because of the following ways:</p> <ol> <li>When you’re asking people in a Facebook group about your logo and they have nothing to do with your target audience, they can give you misinformation or lead your logo astray from the meaning. [ 3:04]</li> <li>You offer no other information about who you are, what you do or what’s your message behind the brand. [4:14]</li> <li>Your About Page on your website isn’t clearly defined about what you do, why you do it and how it will benefit your audience [5:22]</li> <li>We’re not learning about your brand messaging which makes it confusing to research about you [6:30]</li> </ol> <p>Your logo is actually a written or graphic manifestation or code of your brand’s message. <span class='bctt-click-to-tweet'><span class='bctt-ctt-text'><a href='https://twitter.com/intent/tweet?url=https%3A%2F%2Fbrandyaflava.com%2Fshow-1%2F&text=Your%20logo%20is%20actually%20a%20written%20or%20graphic%20manifestation%20or%20code%20of%20your%20brand%E2%80%99s%20message.%20&related' target='_blank'rel="noopener noreferrer">Your logo is actually a written or graphic manifestation or code of your brand’s message. </a></span><a href='https://twitter.com/intent/tweet?url=https%3A%2F%2Fbrandyaflava.com%2Fshow-1%2F&text=Your%20logo%20is%20actually%20a%20written%20or%20graphic%20manifestation%20or%20code%20of%20your%20brand%E2%80%99s%20message.%20&related' target='_blank' class='bctt-ctt-btn'rel="noopener noreferrer">Click To Tweet</a></span></p> <p>Your logo is not necessarily a literal manifestation of your brand’s message, but it does reflect the customs, values, and culture of your brand. It does have its importance in terms of identifying your brand; however, it is not as important as it used to be – people will mainly remember you for your brand’s experience than they would remember your logo. [10:00]</p> <p>The key to making your logo stand out or your branding is feeling the message behind your logo. <span class='bctt-click-to-tweet'><span class='bctt-ctt-text'><a href='https://twitter.com/intent/tweet?url=https%3A%2F%2Fbrandyaflava.com%2Fshow-1%2F&text=The%20key%20to%20making%20your%20logo%20stand%20out%20or%20your%20branding%20is%20feeling%20the%20message%20behind%20your%20logo.%20&related' target='_blank'rel="noopener noreferrer">The key to making your logo stand out or your branding is feeling the message behind your logo. </a></span><a href='https://twitter.com/intent/tweet?url=https%3A%2F%2Fbrandyaflava.com%2Fshow-1%2F&text=The%20key%20to%20making%20your%20logo%20stand%20out%20or%20your%20branding%20is%20feeling%20the%20message%20behind%20your%20logo.%20&related' target='_blank' class='bctt-ctt-btn'rel="noopener noreferrer">Click To Tweet</a></span></p> <p>Thanks for tuning in and I’ll check you on the next episode.</p> <p><img data-attachment-id="3693" data-permalink="https://brandyaflava.com/show-4/email-signature-2018/" data-orig-file="https://i0.wp.com/brandyaflava.com/wp-content/uploads/2018/06/email-signature-2018.png?fit=380%2C150&ssl=1" data-orig-size="380,150" data-comments-opened="1" data-image-meta="{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"0"}" data-image-title="Lauren V | Brand Ya Flava" data-image-description="" data-image-caption="" data-medium-file="https://i0.wp.com/brandyaflava.com/wp-content/uploads/2018/06/email-signature-2018.png?fit=300%2C118&ssl=1" data-large-file="https://i0.wp.com/brandyaflava.com/wp-content/uploads/2018/06/email-signature-2018.png?fit=380%2C150&ssl=1" loading="lazy" class="wp-image-3693 alignnone size-full" src="https://i0.wp.com/brandyaflava.com/wp-content/uploads/2018/06/email-signature-2018.png?resize=215%2C85" alt="Lauren V | Brand Ya Flava " width="215" height="85" srcset="https://i0.wp.com/brandyaflava.com/wp-content/uploads/2018/06/email-signature-2018.png?w=380&ssl=1 380w, https://i0.wp.com/brandyaflava.com/wp-content/uploads/2018/06/email-signature-2018.png?resize=300%2C118&ssl=1 300w" sizes="(max-width: 215px) 100vw, 215px" data-recalc-dims="1" /></div> </div> <!-- .et_pb_text --> </div> <!-- .et_pb_column --> </div> <!-- .et_pb_row --> </div> <!-- .et_pb_section --><div class="et_pb_section et_pb_section_2 et_pb_with_background et_section_regular" > <div class="et_pb_row et_pb_row_2"> <div class="et_pb_column et_pb_column_4_4 et_pb_column_2 et_pb_css_mix_blend_mode_passthrough et-last-child"> <div class="et_pb_module et_pb_cta_0 et_pb_promo et_pb_text_align_left et_pb_bg_layout_light et_pb_no_bg"> <div class="et_pb_promo_description"><h2 class="et_pb_module_header">Want to Learn How to Make Your Logo Stand Out?</h2><div> Your brand’s message and customer’s experience will help your logo to be seen and heard! 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