Tha Book | The Black Woman's Guide to Branding Your Business

By Lauren Varlack

Brand Ya Flava: The Black Woman’s Guide to Branding Your Business

An Teacherpreneur’s Guide to Branding Success

The only branding business resource for you, the Black woman entrepreneur, is a must-have business guide to assist you in understanding the importance of creating a brand that directly represents your special personality. This book goes into detail, offering seven brand archetypes or ‘Flavas’ showing you how to use the power of you to design a brand that attracts the awesome audience you are looking for so you can live your best life and change the world. This debut guide breaks ALL the rules in business branding –consider this book your branding bible!

The Learning Designer, Educator, Consultant & Author

Lauren Varlack

Hey Hey! I’m officially an intructional branding designer, strategist, author and educator for the Brand Ya Flava movement. But you can say I’m the Learning Designer for short.  I created and support the Brand Ya Flava movement for Black women entrepreneurs to use their own cultural aesthetic, personality and expertise to create an exciting and impactful education brand. 

With the Brand Ya Flava Facebook Group of over 700 women and growing, my mission is to change the mindset and ideologies of how we as educators show up in our brands truly making a transformation in the lives of our students and in our society as well. 

Read more about me and my mission below.

Lauren Varlack - Instructional Brand Consultant & Designer
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“Trust yourself. Think for yourself. Act for yourself. Speak for yourself. Be yourself. Imitation is suicide.”

– Marva Collins

Coming Soon!

Coming Soon!

Brand Ya Flava University & Branding Resources

Teaching Strategies, Course Creation & Business Branding Learning Membership! 

Brand Flava U is your learning community with robust, interactive courses, workbooks, and branding resources from brand messaging to designing your website, templates that reflect your special Brand Flava™ and a vibrant membership community to support you in building your awesome brand! Join the Brand Flava U waitlist to get your branding on the right track! 

Flavalisms Blog & Brand Ya Flava Podcast

Follow Along

S1E29 | What You Should Know About the Difference between a Brand Strategist and Branding Designer!

S1E29 | What You Should Know About the Difference between a Brand Strategist and Branding Designer!

One of the biggest questions I get from interested ladies in my DM’s are what exactly do I do? Well, I’m a branding strategist and designer. But, that leads to other questions because real talk… the branding world in entrepreneurship is unclear. So, let’s have a mini-class session about what you should know about the difference between a branding strategist and branding designer – and also when you should hire either one or even have a person that does both which will save you time, money and stress!

S1E26 | 3 Ways to Attract Your Right Audience for Your Brand!

S1E26 | 3 Ways to Attract Your Right Audience for Your Brand!

Tired of Beggin’ Brendas asking for discounts constantly or Want-It-All Wanda’s looking for everything and the kitchen sink for a $30 budget? It’s time for a rebrand, Sis! And my featured class this month gives you 3 ways to attract your right audience for your brand!

I Teach

brandflavauniversity.com

I Design

brandyaflava.com/workwithme

I Speak

laurenvarlack.com